conventions

The conventions of a music video vary depending on genre of music. However, some general conventions are: The artist is shown performing, the lyrics of the song influence what is shown in the video, the pace of editing fits the pace of the music, and the codes of dress reflect the mood of the song. And also it's normal in music videos that they use really quick cuts all the time, for example normally they don't have a scene what is longer then 5 seconds. But like i said it depends on which genre the video is. I think my video cuts are a bit slower then from house music videos. This is very important that the video cuts are flowing with the music and the music video at all.